What We Do With Love
Increased communication for organizations fosters brand awareness and often improves customer service. In today’s global online reach, it is essential to stay in touch and engage yourself directly with the current and prospective customers.
Ensign Digital’s social media marketing services can establish your brand on the major social media platforms and enable you to interact directly with the customers.
Social Media Marketing is a vital part of the digital marketing strategy to promote your brand in a direct and positive way among your target group of customers.
We will be using advance social media marketing tools for your brands. Our social media marketing services will allow your brands to reach customers through multiple social media channels and offer you a chance to do complete monitoring of your brands and customer sentiment analysis, thus helping you in the process to do better marketing of your products and services.
Ensign Digital is using set of robust social media marketing technical platform, which can easily integrate the latest social networks as they become available.
With our help, you can engage with new and existing customers on multiple social channels, whom we can monitor through their mentions about brands, competitor’s industry terms and sentiments. Our technical expertise can help you to measure the effectiveness of a particular post of the campaign, in turn helping your business to grow. We approach social media marketing by doing a lot of current data analysis and a careful study of current market trends before any reference is given.
After a careful analysis, we will create and distribute the content at once through multiple social media channels such as Facebook, Twitter, LinkedIn, Pinterest, etc. Hence using our social media tools, we can do bulk publishing of your brands content and target the right audience. We can also schedule your posts as per your preferences with our social media tools.
It is very important to monitor your brands performance and listen to customer conversationsand analyze their sentiments. We will also monitor the positive and negative reviews received in notifications and manage all of your social streams by tracking your social media properties.
Our services for Social Media Marketing can generate quick detailed reports by measuring your campaigns success metrics and you can also track down the social media profiles, content messages and mentionable sources of your brands over the specified period of time.
Social Media Marketing can help you to find new prospective customers whom you can target and ensure business growth of your brands. Get into a direct conversation with the customers through the social platform.
Online Marketing plays a critical role in overall marketing mix of an organization, as the percentage of internet consumer spending grows, more and more businesses are allocating portions of their budgets to online advertising.
Being seen by your audience is only half the battle won. To drive return on investment or return on advertising spend, a thorough and diversified online advertising strategy must be in place, one that combines PPC, PPA, PPI and social media marketing tactics for optimal performance of the campaign.
Ensign Digital provides an integrated online advertising campaigns that exposes to prospective buyers. Once a campaign begins, we track pertinent information such as traffic, conversions and user behavior. Our approach to online advertising combines creative messaging with required back-end analysis, to see what’s working and what could work better.
We specialize in various forms of online advertising including:
• Pay Per Click
• Contextual Advertising
• Pay Per Acquisition
• Pay Per Impression
• Local Search Advertising
• Text Link Advertising
• Banner Ads
• Web Video Advertising
Our Online Advertising services include:
Online Ad Strategy
Before spending time, we determine which PPC engines (Yahoo, Google, MSN, Ask etc.) and banner ad networks (DART, 24/7, Blogosphere, etc.) are most suitable. Target budgets for PPC and PPI campaigns are set, while ideas for creative and promotional campaigns are conceived and organized.
Media Planning & Placement
Occurring simultaneously with ad strategy, online media planning and placement is employed in an ongoing effort. It ties in closely with analytics to determine which networks, creative ads and keywords are yielding the best conversion rates.
Facilitates bidding and controls budgets on thousands of keyword phrases for all of search engines.
It’s a scientific fact the wording of titles and descriptions impacts click-through rates, especially for paid searches. For example, using the same titles and descriptions for “flat” and “resale flat” is a classic mistake and lost targeting opportunity. Time-consuming as it is, Ensign Digital experiments with variations and writes targeted copy for each keyword phrase to ensure optimal client benefit.
Rich Media Banner Design
Movement and interaction within banner ads attracts higher click-through rates. The goal is to design a series of interactive banner ads relative to different types of products. This gets the client into consumer psychology and behavioral targeting.
If your products and services are not found by your target audience in search engines, then you are missing out on a significant number of prospective customers who are looking for information regarding your product, service or organization.
Search Engine Optimization or inbound marketing plays a critical role in ensuring the success of any organization and the business growth. It has to be perfect, so that your products and services are visible to millions of potential customers. Hence, it’s important to avoid any wrong step which will affect your brand presence in the digital space and as a result is positioned deep down in search engine result pages where it can’t be seen by your target audience.
Ensign Digital is a well established Search Engine Optimization company in India known for ethical Search Engine Optimization services. We can help you by becoming your Digital Marketing Services partner and optimize your online presence for inbound marketing and ensure business growth and development by showcasing your products and services to your target audience in a more advance technological way.
Before we do Search Engine Optimization, we do proper research for your business, understand your objectives and analyze your customer’s current tastes and preferences. Since search engine optimization is a continuous ongoing process we keep optimizing your website for search engines by periodically measuring the key performance indicators and optimizing your business accordingly. We can help you achieve success by constantly innovating and implementing new ideas which can boost the presence of your products and services online.
Some of the steps we include in our search engine optimization process:
Research for SEO
• Clearly define objective of your business and internet presence
• Brainstorm and understand your business for search queries your customers might be searching
• Research chosen keywords or search queries
• Record the best keywords depending upon search volume and relevancy of keywords as per your business
• We will let analytics run for few weeks before starting search engine optimization (SEO) if you already have a website – This allows analytics to collect data and provide us with a baseline
Analyze for SEO
• By using analytics and webmaster tools we will identify the current position of your website in various search engine result pages (SERP)
• Evaluate the visual design and navigation architecture of your website – If the site drives your internet consumers away, no amount of SEO efforts will rank you well in search engines
• Competitive analysis, create a list of competition and their performance on search engines
• Depending on the research we will optimize your website as per your business requirement and your customer behavior on the internet i.e. search engines and search volume of the search queries
• We will do search engine optimization which will cover onsite, offsite and local search optimization
• Check compatibility between browsers and W3C standards
• We will evaluate your website by using analytics tool to provide you reports of your website ranking in search engines, keyword ranking and visitor/traffic and conversion reports etc.
10, Satyawadi CHS, Patwardhan Baug, Erandwane, Pune 411004